Renowned for being 100% transparent and a trustworthy leader in the beauty industry, PAULA'S CHOICE challenge ideas, beliefs and myths surrounding products and ingredients to help empower their fans. Cutting through the noise, the brand has become a reliable source for providing Holy Grail skin care products that work to create a hardworking routine that will deliver results. Backed by science, environmentally conscious, never animal-tested and packed for potency, these highly-effective formulas deserve a place in your go-to routine, stat.