Amika Velveteen Dream Smoothing Shampoo
Founded by industry outsiders in Williamsburg, Brooklyn in 2007, amika prides itself on celebrating all hair types, textures and styles. Boasting 10 collections that yield top-notch results – whatever your wishes – this indie brand is the stylist-slash-saviour of your hair dreams. Tired of channelling Monica's Barbados look every time the humidity spikes? That's where amika's Velveteen Dream shampoo and conditioner duo comes in... Designed to help your strands stay sleek and frizz-free all day (thanks to time-released humidity protection), in the words of a glowing write-up in Allure, "humidity won't stand a chance after you wash with this duo".
The brainchild of a collective of creatives, hairstylists, chemists and formula enthusiasts, amika’s mantra is “all hair is welcome”. The key to your silkiest mane yet, the Velveteen Dream Smoothing Shampoo is a non-negotiable necessity for frizz-prone hair of all types!
Perfecting a gentle cleanse that guides you on your way to a smooth, frizz-free finish, this vegan formula not only refreshes your hair but also delivers time-released humidity protection! How, you may wonder? Among other nourishing botanicals, it's infused with aloe barbadensis leaf juice to inject some lustre-boosting shine and support moisture retention. It's also powered by provitamin B5 to bolster your hair's resilience as it smooths and conditions each strand. Finally, it wouldn't be an amika formula without seabuckthorn contributing its abundance of fatty acids and antioxidants! You'll never have to cry "It's the humidity" again... Psst, did we mention is safe for colour-treated, Brazilian-treated and keratin-treated hair? Committed to creating formulas that fit your values, all amika products are cruelty-free, held in 100% recyclable packaging and made with 90%+ post-consumer recycled plastics to reduce virgin plastic production.
Wet hair and massage from roots to ends.
Rinse thoroughly and follow with Velveteen Dream Smoothing Conditioner.
Water/Eau/Aqua, Sodium Lauroyl Sarcosinate, Sodium Cocoyl Isethionate, Coco-Betaine, Disodium Laureth Sulfosuccinate, Sodium Lauryl Sulfoacetate,Glyceryl Distearate, Fragrance/Parfum, Divinyldimethicone/Dimethicone Copolymer, Carbomer, Decyl Glucoside, Phenyl Trimethicone, Polyquaternium-10, Amodimethicone, PPG-5-Ceteth-20, Hydroxyethyl Behenamidopropyl Dimonium Chloride, Ozokerite, Glycereth-26, Panthenol, Sodium Hydroxide, Polyquaternium-7, Sodium Chloride, C12-13 Pareth-23, C12-13 Pareth-3, C11-15 Pareth-7, Glycerin, Laureth-9, Trideceth-12, Citric Acid, Hippophae Rhamnoides (Sea Buckthorn/Argousier) Seed Oil, Ethylhexylglycerin, Benzophenone-4, Tocopheryl Acetate, Aloe Barbadensis Leaf Juice, Benzyl Alcohol, Dehydroacetic Acid, Phenoxyethanol, Chlorhexidine Dihydrochloride, Potassium Sorbate, Sodium Benzoate, Butylphenyl Methylpropional, Limonene, Hydroxycitronellal, Hydroxyisohexyl 3-Cyclohexene Carboxaldehyde.
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